The significant distribution of mobile devices, and geo-localization, has led to a great growth of Local SEO.
For businesses that offer services and products in a specific geographical location, Local SEO positioning has shown to be very useful. We are talking about businesses such as shops, restaurants, B&Bs, hotels, professionals (dentists, lawyers, doctors, etc), artisans … Just like the Wolf who lives in you, who is not permanent but is constantly searching for the best opportunities, even the user, during his travels, tries to discover the resources of the place where he is visiting.
Local searches on Google such as “restaurant in Rome”, “Hotel in Turin”, “clothing store in Milan”, have doubled. These local searches have a very high conversion rate because they are limited. Local SEO strategies are useful for both of those who don’t know your business and for those who know it but are in need of your contact.