Your business field and the information regarding it is in constant turmoil. The image people perceive of your company can hamper your company and its prospects, as negative news stories are putting off potential investors or impacting your public image. Therefore, taking a proactive approach with an effective personal branding and online reputation strategy, is essential for the sake of your reputation.
This will also affect the performance of all marketing campaigns. Inevitably, if the feeling around your company is fluctuating, so will the performance of your campaigns. Acquiring new contacts and attracting prospects at stable and sustainable costs will be complex for a brand whose Web Reputation changes too abruptly in the eyes of the user.